Customer.io vs Moosend
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Moosend's cheapest paid plan is $7/mo, against $100/mo for Customer.io.
- Fees: Customer.io Starts at, for 5k profiles, Starts at, billed yearly, Custom; talk to sales; Moosend For 500 contacts; price rises with contacts, Build a plan from add-ons, Custom pricing.
| Customer.io | Moosend | |
|---|---|---|
| Starting price | from $100/mo | from $7/mo |
| Free plan | No | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Essentials ($100/mo); Premium ($1000/mo annual); Enterprise () | Pro ($9/mo, $7/mo annual); Moosend+ (); Enterprise () |
| Fees | Starts at, for 5k profiles; Starts at, billed yearly; Custom; talk to sales | For 500 contacts; price rises with contacts; Build a plan from add-ons; Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Visual workflow builder; AI Agent with core execution skills; 1 million emails a month on Essentials; Object types (2 on Essentials, 10 on Premium) | Unlimited email campaigns and sends; Marketing automation workflows; Landing pages and subscription forms; SMTP server and transactional emails |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Customer.io
- Essentials is billed monthly from $100
- A full year of Customer.io free for early-stage startups under $10M raised
- Priced by profiles, with custom volume pricing on higher plans
Trade-offs
- Premium starts at $1,000 a month billed yearly
- Essentials covers 5k profiles and email and community support
- Enterprise is quoted
Moosend
- 30-day free trial with no credit card
- Unlimited email sends on paid plans
- Annual billing saves 20%
Trade-offs
- Price depends on contact count, so the figures here are for 500 contacts
- The free trial publishes only 1 workflow, 1 form and 1 landing page
- Transactional emails are an add-on on Moosend+