Curated vs Kit
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Kit's cheapest paid plan is $33/mo, against $39/mo for Curated.
| Curated | Kit | |
|---|---|---|
| Starting price | Free plan · from $39/mo | Free plan · from $33/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); 1,501 to 2,500 subscribers ($39/mo); 2,501 to 5,000 subscribers ($69/mo); 5,001 to 10,000 subscribers ($129/mo); Larger lists ($189 up to 15,000 subscribers, $299 up to 25,000, $399 up to 50,000; above that, contact sales) | Free ($0); Creator ($33/mo annual, $390/yr); Pro ($66/mo annual, $790/yr) |
| Fees and pricing notes | $189 up to 15,000 subscribers, $299 up to 25,000, $399 up to 50,000; above that, contact sales | None stated |
| Best for | Creators | Creators |
| Key features | Save links with a bookmarklet, Chrome extension or secret email address; Import saved links into your next scheduled issue; Customizable email template with your own intro and commentary; Web version with searchable back issues, on your domain or Curated's | Unlimited landing pages, forms and email broadcasts; Audience tagging and segmentation; Sell digital products and subscriptions; Visual automations and email sequences (Creator and up) |
| Checked on | 2026-10-10 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Curated
- Free up to 1,500 subscribers with every feature, including sending
- Every feature is on every tier; price depends only on subscribers
- No long-term contracts
Trade-offs
- Up to 31 sends a month
- Costs rise with list size, and lists over 50,000 need a sales call
- Built for curated link newsletters rather than general email campaigns
Kit
- Free for up to 10,000 subscribers
- 14-day free trial with no card
- Free migrations
- Unlimited users on Pro
Trade-offs
- Visual automations need Creator ($33 a month billed yearly)
- Prices are for 1,000 subscribers and rise with list size
- Kit branding stays until Creator