ClickFunnels vs Unbounce
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Unbounce's cheapest paid plan is $22/mo, against $81/mo for ClickFunnels.
- Fees: ClickFunnels $5,997 a year, annual only; Unbounce states none.
| ClickFunnels | Unbounce | |
|---|---|---|
| Starting price | from $81/mo | from $22/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Launch ($97/mo, $81/mo annual); Scale ($197/mo, $164/mo annual); Optimize ($297/mo, $248/mo annual); Dominate ($499.75/mo annual, $5997/yr) | Starter ($29/mo, $22/mo annual); Build ($99/mo, $74/mo annual); Experiment ($149/mo, $112/mo annual); Optimize ($249/mo, $187/mo annual) |
| Fees | $5,997 a year, annual only | Not stated |
| Best for | Not stated | Not stated |
| Key features | Funnels and landing pages; Courses; Email sends and contact management; AI tools with word allowances | Landing page builder with drag and drop; Lead gen forms; Unlimited A/B testing (Experiment and up); AI copywriting (Build and up) |
| Checked on | 2026-10-03 | 2026-09-30 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ClickFunnels
- Free trial on every self-serve plan
- Unlimited visitors on every plan
- Annual billing saves $194 to $594 a year
Trade-offs
- Launch covers 1 workspace, 2 team members and 10,000 contacts
- API access and the custom code editor need Scale at $197 a month
- The unlimited funnels benefit is labeled 'Limited Time'
- Dominate is $5,997 a year, annual only
Unbounce
- 14-day free trial, no credit card needed
- Unlimited A/B testing from the Experiment plan
- Unlimited landing pages from the Build plan
Trade-offs
- No A/B testing below Experiment ($112/mo billed annually)
- Visitor limits rise by plan, starting very low on Starter
- The Starter plan allows only 5 landing pages