CallFire vs EZ Texting
Both are in SMS marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- EZ Texting's cheapest paid plan is $20/mo, against $99/mo for CallFire.
- Fees: CallFire No monthly fee; 6 cents per minute or text; EZ Texting Starting at $3,000 a month; talk to sales.
| CallFire | EZ Texting | |
|---|---|---|
| Starting price | from $99/mo | from $20/mo |
| Free plan | No | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Lite ($99/mo); Startup ($199/mo); Grow ($299/mo); Pro ($599/mo); Pay As You Go () | Launch ($20/mo annual); Boost ($60/mo annual); Scale ($100/mo annual); Enterprise () |
| Fees | No monthly fee; 6 cents per minute or text | Starting at $3,000 a month; talk to sales |
| Best for | Not stated | Not stated |
| Key features | Text messaging to prospects and customers; Voice broadcast to large contact lists; IVR and automated phone systems; Call tracking of advertising performance | Mass texting and conversational texting; Text automations and workflows; AI Compose and AI Reply; Keywords, QR codes, signup forms and click-to-text buttons |
| Checked on | 2026-10-04 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
CallFire
- Unlimited contacts on every plan
- Pay as you go option with no monthly fee
- Free inbound call recording and real-time reporting included
Trade-offs
- Unused allowances expire at the end of the cycle
- Phone number and keyword rentals are extra
- The page does not state a trial length
EZ Texting
- Unlimited contacts, keywords and signup forms on every plan
- Start free offered on the page
- Every plan includes the same core features
Trade-offs
- The prices shown are billed annually; monthly plan prices were not captured
- Launch is subject to a telecom fee, which Boost and Scale waive
- Overage credits cost 3 to 4 cents each
- Enterprise starts at $3,000 a month