Buttondown vs Sender
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Buttondown Priced by active subscribers (slider on the page); Sender Custom pricing.
| Buttondown | Sender | |
|---|---|---|
| Starting price | Free plan | Free plan · from $9/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Paid () | Free Forever ($0); Standard ($9/mo annual, $108/yr); Professional ($15/mo annual, $180/yr); Enterprise () |
| Fees | Priced by active subscribers (slider on the page) | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Rich text or markdown editor; Send from a custom domain; Hosted newsletter archives; Tagging and segmentation (add-on) | Email newsletters and automation; Landing pages, signup forms and popups; Transactional emails; SMS messaging |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Buttondown
- Free for the first 100 subscribers
- Charged by active subscribers, not total contacts
- Features are sold as add-ons, so you pay only for what you use
- 50% non-profit discount
Trade-offs
- Most features beyond the editor are paid add-ons
- Automations, multiple newsletters and custom-domain archives cost $29 a month each
- Prices assume at most one email a day to your whole list
Sender
- Free forever plan: up to 2,500 subscribers and 15,000 emails a month
- No contracts, obligations or setup fees, according to the page
- 30% off the first year for first-time users
Trade-offs
- The free plan carries Sender branding and 1 seat
- Standard allows 6,000 emails a month for up to 500 subscribers
- SMS costs extra on Standard (about $0.015 in the US)
- The 30% first-year discount is for first-time users only