Brevo vs Customer.io
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Brevo's cheapest paid plan is $8.08/mo, against $100/mo for Customer.io.
- Brevo has a free plan; Customer.io does not.
- Fees: Brevo From $2,499 per month; Customer.io Starts at, for 5k profiles, Starts at, billed yearly, Custom; talk to sales.
| Brevo | Customer.io | |
|---|---|---|
| Starting price | Free plan · from $8.08/mo | from $100/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($9/mo, $8.08/mo annual); Standard ($18/mo, $16.17/mo annual); Professional ($499/mo, $449.08/mo annual); Enterprise () | Essentials ($100/mo); Premium ($1000/mo annual); Enterprise () |
| Fees | From $2,499 per month | Starts at, for 5k profiles; Starts at, billed yearly; Custom; talk to sales |
| Best for | Small business | Not stated |
| Key features | Email campaigns and transactional email; Drag and drop editor and templates; AI content generator; Advanced segmentation and signup forms | Visual workflow builder; AI Agent with core execution skills; 1 million emails a month on Essentials; Object types (2 on Essentials, 10 on Premium) |
| Checked on | 2026-10-01 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Brevo
- Free plan with no card needed
- Transactional email and API on every plan
- Automation and A/B testing from $16/mo billed yearly
- Priced by emails sent, not by contacts
Trade-offs
- The free plan caps sending at 300 emails a day
- The Brevo logo stays on emails until Standard
- Professional starts at $449/mo billed yearly
Customer.io
- Essentials is billed monthly from $100
- A full year of Customer.io free for early-stage startups under $10M raised
- Priced by profiles, with custom volume pricing on higher plans
Trade-offs
- Premium starts at $1,000 a month billed yearly
- Essentials covers 5k profiles and email and community support
- Enterprise is quoted