BiznTools ROAS Calculator vs ProductLair ROAS Calculator
Both are in Marketing calculators. Here is how their plans, prices and features compare, taken from each vendor's own site.
| BiznTools ROAS Calculator | ProductLair ROAS Calculator | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free tool ($0) | Free tool ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Ecommerce, Small business | Ecommerce |
| Key features | Two modes: compare ad-attributed revenue with ad spend, or model break-even and target ROAS; Optional product cost, fulfillment, fee rates and fixed fees; ROAS as a multiple and a percentage; Break-even ROAS, target ROAS and contribution available for ads | Inputs: product cost, shipping cost to the customer, sale price, shipping upsell and warranty upsell; Outputs: total revenue, break-even, profit margin and ROAS; Estimates the minimum ROAS your ads need to cover product cost, shipping and spend; Runs in the browser and does not import live campaign data (per the vendor) |
| Checked on | 2026-10-07 | 2026-10-08 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
BiznTools ROAS Calculator
- Free with no signup
- Private: numbers are not sent or saved
- Documented formulas and worked examples
Trade-offs
- One calculator within the larger BiznTools collection
- Does not measure attribution, predict sales or recommend bids
- USD only
ProductLair ROAS Calculator
- Free tool
- Built around dropshipping and ecommerce product costs
- Includes shipping and warranty upsells
Trade-offs
- The page does not explain its formulas, and its FAQ has no answers
- The page does not say whether the calculator needs a login (the vendor says it does not)
- The page promotes ProductLair's paid product research library