Bitly vs Switchy
Both are in Link shorteners and trackers. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Bitly's cheapest paid plan is $10/mo, against $47/mo for Switchy.
- Bitly has a free plan; Switchy does not.
| Bitly | Switchy | |
|---|---|---|
| Starting price | Free plan · from $10/mo | from $47/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Team ($47/mo); Pro ($83/mo); Business ($119/mo); Enterprise ($199/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Unlimited links and unlimited pixels; Custom domain names (2 to 25 by plan); All analytics; Retargeting of everyone who clicks |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
Switchy
- Unlimited links and pixels on every plan
- All analytics on every plan
- Yearly billing is 2 months free
Trade-offs
- Priced by clicks: 10,000 on Team up to 300,000 on Enterprise
- Entry price is $47 a month
- More clicks need a conversation with the team