Bitly vs Short.io
Both are in Link shorteners and trackers. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Bitly states none; Short.io Price not captured; free trial.
| Bitly | Short.io | |
|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Free ($0); Hobby (); Pro (); Team (); Enterprise () |
| Fees | Not stated | Price not captured; free trial |
| Best for | Not stated | Not stated |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Custom branded domains (5 on Free up to unlimited); Branded links total: 1,000 on Free, unlimited on Pro and up; Link automation; Tracked clicks (50,000 a month on Free) |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
Short.io
- Free plan with 5 custom domains and 50,000 tracked clicks a month
- Free trial on every paid plan
- AI usage included on every plan
Trade-offs
- Free has 1 user, 1,000 branded links and 10 MB of storage
- Password protection and link cloaking need Pro
- SSO and a dedicated IP need Enterprise