Bitly vs Replug
Both are in Link shorteners and trackers. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Replug's cheapest paid plan is $9/mo, against $10/mo for Bitly.
- Fees: Bitly states none; Replug Custom quote.
| Bitly | Replug | |
|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan · from $9/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Free ($0); Essentials ($19/mo, $9/mo annual, $108/yr); Scale ($39/mo, $23/mo annual, $276/yr); Agency ($99/mo, $79/mo annual, $948/yr); Enterprise () |
| Fees | Not stated | Custom quote |
| Best for | Not stated | Not stated |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Short links, bio links and smart QR codes; Custom domains and free .link domains; Retargeting pixels; Campaigns and workspaces |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
Replug
- Free plan forever with no card
- 14-day trial on paid plans
- Your links keep working if you reach a limit
Trade-offs
- Free is limited to 100 short links and 1,000 clicks a month
- Retargeting pixels need a paid plan (1 on Essentials)
- Prices shown are annual; monthly prices are higher