Bitly vs linkutm
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- linkutm's cheapest paid plan is $7/mo, against $10/mo for Bitly.
- Fees: Bitly states none; linkutm Custom pricing; contact sales.
| Bitly | linkutm | |
|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan · from $7/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Free ($0); Personal ($9/mo, $7/mo annual, $84/yr); Growth ($29/mo, $23/mo annual, $276/yr); Agency ($79/mo, $63/mo annual, $756/yr); Enterprise () |
| Fees | Not stated | Custom pricing; contact sales |
| Best for | Not stated | Creators, Agencies |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | UTM builder and Chrome extension; UTM rules and custom UTM parameters; Short links with custom domains; QR codes |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
linkutm
- Free plan with API access
- No credit card required
- Yearly billing saves 20%
- Imports links from Bit.ly, Rebrandly and Short.io
Trade-offs
- The free plan allows 25 links a month and 1,000 clicks, with no custom domain
- Zapier integration is listed as coming soon
- Link scheduling starts at the Agency plan