Benchmark Email vs EmailOctopus
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- EmailOctopus's cheapest paid plan is $9/mo, against $16/mo for Benchmark Email.
- Fees: Benchmark Email At 1,000 contacts; price rises with contacts, Contact sales; for over 100,000 contacts; EmailOctopus Billed yearly; price rises with subscribers.
| Benchmark Email | EmailOctopus | |
|---|---|---|
| Starting price | Free plan · from $16/mo | Free plan · from $9/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | No |
| Plans | Free ($0); Pro ($19/mo, $16/mo annual); Enterprise () | Starter ($0); Pro ($9/mo annual) |
| Fees | At 1,000 contacts; price rises with contacts; Contact sales; for over 100,000 contacts | Billed yearly; price rises with subscribers |
| Best for | Not stated | Not stated |
| Key features | Drag-and-drop email builder and ready-made templates; Every feature in every plan; AI credits (150 a month on Free, 1,000 on Pro); API keys (2 on Free, 10 on Pro) | Drag-and-drop editor or your own HTML; 100+ mobile-friendly templates; Merge-tag personalisation; Automations |
| Checked on | 2026-10-04 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Benchmark Email
- Free plan with 500 contacts and no card
- Pro sends 10 times the contact limit each month
- Every feature included on every plan
Trade-offs
- Free is limited to 2,500 sends a month and shows Benchmark branding
- Pro includes 1 user; extra users are $15 a month each
- Price rises with contacts; Enterprise above 100,000 contacts is quoted
EmailOctopus
- Free plan with up to 2,500 subscribers and 10,000 emails a month
- 20% lifetime nonprofit discount
- Plans upgrade automatically as your list grows
- Pro includes unlimited users, landing pages and forms
Trade-offs
- The free plan shows EmailOctopus branding and allows 1 landing page, 1 form and 1 user
- There is no free trial; the free plan is the way to try it
- Pro starts at 10,000 emails a month at the entry tier