AWeber vs Mailchimp
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- AWeber's cheapest paid plan is $12.50/mo, against $13/mo for Mailchimp.
| AWeber | Mailchimp | |
|---|---|---|
| Starting price | from $12.50/mo | Free plan · from $13/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Lite ($15/mo, $12.50/mo annual); Plus ($30/mo, $20/mo annual) | Free ($0); Essentials ($13/mo); Standard ($20/mo); Premium ($350/mo) |
| Fees | Not stated | Not stated |
| Best for | Creators | Small business |
| Key features | Email broadcasts and RSS-to-email; Drag-and-drop email builder with an AI subject line assistant; Email automations; Landing pages and signup forms | Email campaigns and scheduling; Popup forms; Marketing automation flows (Standard and up); Generative AI features (Standard and up) |
| Checked on | 2026-10-03 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AWeber
- 14-day free trial
- Unlimited automations, landing pages, segments and users on Plus
- 24/7 support on every plan
- Annual billing lowers the price
Trade-offs
- Lite is limited to 1 email list, 3 landing pages, 3 automations and 3 users
- Prices rise with subscriber count; the figures here are for 0 to 500 subscribers
- Ecommerce transaction fees are 1.0% on Lite and 0.6% on Plus
- A paid Done For You setup service is a separate charge
Mailchimp
- 14-day free trial of Standard
- A free plan for under 250 contacts
- 300+ integrations
- Nonprofit discount of 15%
Trade-offs
- Prices rise with contacts, and there are overage charges
- Premium starts at $350/mo
- Automation is limited to 4 steps on Essentials