AvidTrak vs CallTrackingMetrics
Both are in Call tracking. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- AvidTrak's cheapest paid plan is $15/mo, against $65/mo for CallTrackingMetrics.
- Fees: AvidTrak states none; CallTrackingMetrics Plus usage, Billed monthly plus usage; volume pricing available.
| AvidTrak | CallTrackingMetrics | |
|---|---|---|
| Starting price | from $15/mo | from $65/mo |
| Free plan | No | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($15/mo); Professional ($30/mo); Agency ($55/mo) | Marketing Lite ($79/mo, $65/mo annual); Marketing Pro ($179/mo, $149/mo annual); Sales Engage ($329/mo, $274/mo annual); Enterprise ($1999/mo) |
| Fees | Not stated | Plus usage; Billed monthly plus usage; volume pricing available |
| Best for | Not stated | Not stated |
| Key features | Online call tracking and dynamic number insertion; Keyword-level attribution and localized DNI; Call recording, scoring and transcriptions; Custom dashboards and scheduled reports | Attribute calls and texts to their source; Call recording, forwarding and IVR routing; Integrations with Google Ads, GA4, Microsoft Ads and more; Form tracking and attribution (Marketing Pro) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AvidTrak
- Free trial with all features and no credit card
- Plans from $15 a month
- Keyword-level attribution on every plan
Trade-offs
- Overage usage is billed: for example local minutes $0.07 on Starter
- Starter covers 5 local numbers and 500 minutes
- Pricing applies to the US and Canada
CallTrackingMetrics
- Unlimited users on Marketing Lite
- $0 in plan fees for the first month on any plan
- Open API access on Marketing Pro
- HIPAA and GDPR compliance on Marketing Pro
Trade-offs
- Plan fees are plus usage, so total cost depends on call volume
- Enterprise starts at $1,999 a month
- CRM and sales integrations such as Salesforce need Sales Engage