Attribution vs Northbeam
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Attribution's cheapest paid plan is $199/mo, against $3500/mo for Northbeam.
- Fees: Attribution Starts at, up to 10,000 monthly tracked visitors, Starts at; separate Shopify plan, Contact us; Northbeam Custom; contact for a quote, $1,500 (period not stated on the page); contact for a quote, Per month; contact for a quote.
| Attribution | Northbeam | |
|---|---|---|
| Starting price | from $199/mo | from $3500/mo |
| Free plan | No | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Pro ($399/mo); Shopify ($199/mo); Custom () | Growth (); Starter (); Professional ($3500/mo) |
| Fees | Starts at, up to 10,000 monthly tracked visitors; Starts at; separate Shopify plan; Contact us | Custom; contact for a quote; $1,500 (period not stated on the page); contact for a quote; Per month; contact for a quote |
| Best for | Not stated | Ecommerce |
| Key features | All 5 attribution models: first and last touch, linear, time decay, position-based; All ad connectors for every digital ad channel; Compare ROAS by model; HubSpot CRM lifecycle and deal-stage sync | First-party multi-touch attribution across ad channels; Customizable omnichannel dashboards; Northbeam Apex custom attribution; View-through conversion attribution (C+DV) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Attribution
- 14-day free trial of Pro
- Yearly billing saves 16%
- A dedicated Shopify plan from $199 a month
Trade-offs
- Pro is limited to 10,000 monthly tracked website visitors
- Warehouse tooling and offline tracking need the Custom plan
- Pro starts at $399 a month billed monthly
Northbeam
- Independent, first-party attribution across all ad channels
- Ad credits from partner ad platforms are listed on each plan
- Integration with any ecommerce platform on Professional
Trade-offs
- Pricing is a quote based on your annual marketing spend
- Professional is $3,500 a month
- Incrementality is an optional extra