Attribution vs HockeyStack
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Attribution Starts at, up to 10,000 monthly tracked visitors, Starts at; separate Shopify plan, Contact us; HockeyStack Book a demo for pricing.
| Attribution | HockeyStack | |
|---|---|---|
| Starting price | from $199/mo | Not verified yet |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Pro ($399/mo); Shopify ($199/mo); Custom () | Custom () |
| Fees | Starts at, up to 10,000 monthly tracked visitors; Starts at; separate Shopify plan; Contact us | Book a demo for pricing |
| Best for | Not stated | Not stated |
| Key features | All 5 attribution models: first and last touch, linear, time decay, position-based; All ad connectors for every digital ad channel; Compare ROAS by model; HubSpot CRM lifecycle and deal-stage sync | Marketing, sales and revenue insights in one platform; Real-time ROI tracking and performance reporting; Integrations with GTM tools and CRM; Marketing intelligence and account intelligence |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Attribution
- 14-day free trial of Pro
- Yearly billing saves 16%
- A dedicated Shopify plan from $199 a month
Trade-offs
- Pro is limited to 10,000 monthly tracked website visitors
- Warehouse tooling and offline tracking need the Custom plan
- Pro starts at $399 a month billed monthly
HockeyStack
- Hands-on support from a success team on every plan
- Built for go-to-market teams tying touchpoints to pipeline and revenue
- Custom setups for complex data environments
Trade-offs
- No prices are published; pricing is by demo
- Aimed at B2B go-to-market teams rather than small sites
- No free plan or trial is listed