Attio vs Bigin by Zoho CRM
Both are in CRM. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Bigin by Zoho CRM's cheapest paid plan is $7/mo, against $35/mo for Attio.
- Fees: Attio Per user per month, Custom, billed annually; Bigin by Zoho CRM Per user per month, billed yearly.
| Attio | Bigin by Zoho CRM | |
|---|---|---|
| Starting price | Free plan · from $35/mo | Free plan · from $7/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Plus ($44/mo, $35/mo annual); Pro ($99/mo, $79/mo annual); Enterprise () | Free ($0); Express ($7/mo annual); Premier ($12/mo annual); Bigin 360 ($18/mo annual) |
| Fees | Per user per month; Custom, billed annually | Per user per month, billed yearly |
| Best for | Not stated | Small business |
| Key features | Real-time contact syncing and automatic data enrichment; Customizable objects and attributes; Private lists and enhanced email sending (Plus); Call Intelligence and sequences (Pro) | Deal management and pre-built pipeline templates; Contact and lead management; Team pipelines and connected pipelines; Activity management and customizable sales stages |
| Checked on | 2026-10-04 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Attio
- Free plan with 3 seats and no credit card
- Annual billing saves 20%
- Records limit of 50,000 on Free up to 1,000,000 on Pro
Trade-offs
- Free is limited to 3 seats and 3 objects
- Plus is limited to 10 seats and 5 objects
- Pro is $99 per user a month billed monthly
Bigin by Zoho CRM
- Free plan for a single user
- 15-day free trial and free onboarding
- Yearly billing saves up to 35%
Trade-offs
- Free is limited to a single user
- Bigin 360 is the AI-powered top plan at $18 per user a month
- Prices shown are billed yearly; monthly prices were not read