AnyTrack vs Wicked Reports
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- AnyTrack's cheapest paid plan is $100/mo, against $499/mo for Wicked Reports.
| AnyTrack | Wicked Reports | |
|---|---|---|
| Starting price | Free plan · from $100/mo | from $499/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Starter ($100/mo); Personal ($150/mo); Advance ($300/mo) | Measure ($499/mo); Scale ($699/mo); Maximize ($999/mo); Enterprise ($4999/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Ecommerce |
| Key features | AutoTrack and AutoScan conversion detection; Server-side and cookieless tracking; Identity resolution for customer matching; Conversions report with campaign breakdowns | FunnelVision pre-built views; Cohort and LTV reports; Lifetime lookback and lookforward; Major ad platform, cart and CRM integrations |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AnyTrack
- Free plan with server-side tracking
- 14-day trial on paid plans
- Annual billing gives 2 months free
Trade-offs
- Free is limited to 5,000 sessions, 1 website and 1 ad platform
- Starter costs $100 a month
- Annual prices were not shown
Wicked Reports
- Transparent monthly prices
- Lifetime-value and cohort reporting on every plan
- Server-side tracking to reduce direct conversions
Trade-offs
- Starts at $499 a month
- API integrations need Scale ($699 a month)
- Prices are for the lowest annual-revenue bracket and rise with revenue