AnyTrack vs Supermetrics
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Supermetrics's cheapest paid plan is $44/mo, against $100/mo for AnyTrack.
| AnyTrack | Supermetrics | |
|---|---|---|
| Starting price | Free plan · from $100/mo | from $44/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Free ($0); Starter ($100/mo); Personal ($150/mo); Advance ($300/mo) | Starter ($55/mo, $44/mo annual); Growth ($222/mo, $177/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | AutoTrack and AutoScan conversion detection; Server-side and cookieless tracking; Identity resolution for customer matching; Conversions report with campaign breakdowns | Core destinations: Looker Studio, Google Sheets, Excel and Power BI; Data sources of your choice; Supermetrics Studio AI credits; Reporting templates |
| Checked on | 2026-10-05 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AnyTrack
- Free plan with server-side tracking
- 14-day trial on paid plans
- Annual billing gives 2 months free
Trade-offs
- Free is limited to 5,000 sessions, 1 website and 1 ad platform
- Starter costs $100 a month
- Annual prices were not shown
Supermetrics
- 14-day trial with no credit card
- Yearly billing saves 20%
- Reporting templates included
Trade-offs
- Starter covers only 3 data sources and 1 user
- Growth is $177 a month billed yearly
- Enterprise is by quote