AnyTrack vs SegMetrics
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SegMetrics's cheapest paid plan is $57/mo, against $100/mo for AnyTrack.
- Fees: AnyTrack states none; SegMetrics Book a demo.
| AnyTrack | SegMetrics | |
|---|---|---|
| Starting price | Free plan · from $100/mo | from $57/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Free ($0); Starter ($100/mo); Personal ($150/mo); Advance ($300/mo) | Launch ($57/mo); Grow ($197/mo); Scale ($397/mo); Enterprise () |
| Fees | Not stated | Book a demo |
| Best for | Not stated | Agencies |
| Key features | AutoTrack and AutoScan conversion detection; Server-side and cookieless tracking; Identity resolution for customer matching; Conversions report with campaign breakdowns | Full funnel analytics: attribution, engagement and lifetime value; 100+ integrations; Unlimited users; Customer journey tracking and advanced segmentation (Grow and up) |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AnyTrack
- Free plan with server-side tracking
- 14-day trial on paid plans
- Annual billing gives 2 months free
Trade-offs
- Free is limited to 5,000 sessions, 1 website and 1 ad platform
- Starter costs $100 a month
- Annual prices were not shown
SegMetrics
- 14-day free trial on every plan
- Unlimited users on every plan
- Annual billing gives 2 months free
- Starts at $57 a month
Trade-offs
- Priced by active contacts, so cost rises with your list
- Customer journey tracking and the ad conversion feeder start at Grow ($197)
- Server-side tracking and APIs need Scale ($397)