Amplitude vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Amplitude Starts at $0, first 2M events a month free; credit card required, Custom, event based pricing; Umami Custom pricing.
| Amplitude | Umami | |
|---|---|---|
| Starting price | Free plan | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Plus ($0); Growth (); Enterprise () | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise () |
| Fees | Starts at $0, first 2M events a month free; credit card required; Custom, event based pricing | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Product analytics; Session replay (10K a month on Free); Experimentation, guides and surveys; AI agents and MCP | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Amplitude
- Free plan with 2M events a month and no credit card
- First 2M events a month are free on Plus
- A free year of Growth for startups under $10M funding and fewer than 20 employees
Trade-offs
- Plus needs a credit card
- Growth and Enterprise are quote-based, with event-based pricing
- Free has limited experiments, guides and surveys
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month