Amplitude vs Mixpanel
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Amplitude Starts at $0, first 2M events a month free; credit card required, Custom, event based pricing; Mixpanel Starts at $0, then prices by event volume; example $120 a month billed yearly, Custom quote.
| Amplitude | Mixpanel | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Plus ($0); Growth (); Enterprise () | Free ($0); Growth ($0); Enterprise () |
| Fees | Starts at $0, first 2M events a month free; credit card required; Custom, event based pricing | Starts at $0, then prices by event volume; example $120 a month billed yearly; Custom quote |
| Best for | Not stated | Not stated |
| Key features | Product analytics; Session replay (10K a month on Free); Experimentation, guides and surveys; AI agents and MCP | Funnels and retention analysis; Up to 1M events a month free; 10K session replays a month free; Experiments and feature flags |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Amplitude
- Free plan with 2M events a month and no credit card
- First 2M events a month are free on Plus
- A free year of Growth for startups under $10M funding and fewer than 20 employees
Trade-offs
- Plus needs a credit card
- Growth and Enterprise are quote-based, with event-based pricing
- Free has limited experiments, guides and surveys
Mixpanel
- Free forever plan with unlimited seats, no credit card
- A free first year on the Startup Plan for eligible early-stage companies
- Annual billing saves $480 a year in the page's example
Trade-offs
- Free is limited to 1M events a month and 10 active feature flags
- Growth pricing depends on event volume
- Enterprise is quoted