Ads Lighthouse vs SponsorBoard
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SponsorBoard's cheapest paid plan is $13.17/mo, against $49/mo for Ads Lighthouse.
- SponsorBoard has a free plan; Ads Lighthouse does not.
| Ads Lighthouse | SponsorBoard | |
|---|---|---|
| Starting price | from $49/mo | Free plan · from $13.17/mo |
| Free plan | No | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($49/mo); Growth ($99/mo); Scale ($299/mo); Business ($599/mo); Enterprise (Custom; allowances agreed with you) | Free boards ($0); Full access ($15.99/mo, $13.17/mo annual, $158/yr) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Creators, Agencies |
| Key features | Monitors paid text ads on Google and Bing for your brand terms, across 213 countries on desktop and mobile; Saves each ad with its search term, location, device, advertiser and destination domain; Ranks advertisers by observed visibility, with flags for affiliate markers, brand mentions, coupon sites and lookalike domains; Finds your affiliate IDs in ad destination URLs and tracks cases by status | Boards of companies that sponsor podcasts, across 14 trades; How long each advertiser has been buying and whether it still is; Each sponsorship traced to a specific episode and date; A link from each advertiser to the shows it ran on |
| Checked on | 2026-10-12 | 2026-10-08 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Ads Lighthouse
- 7-day trial on every plan
- No per-seat pricing and no overage charges
- MCP server and exports included on every plan
Trade-offs
- Checks stop when the monthly allowance runs out
- Shopping ads start on Growth and the REST API on Scale
- A saved ad shows one search, place and moment, not the keyword bought or the spend
SponsorBoard
- Free boards to see how it works
- Evidence for each sponsorship is linked to an episode
- Yearly billing saves 17%
Trade-offs
- Free boards show only a few names in each trade
- No advertiser contacts, audience estimates, ad rates or spend figures
- Renews automatically, and payments are not refunded except where the law requires