Ads Lighthouse vs Opteo
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Ads Lighthouse's cheapest paid plan is $49/mo, against $129/mo for Opteo.
| Ads Lighthouse | Opteo | |
|---|---|---|
| Starting price | from $49/mo | from $129/mo |
| Free plan | No | No |
| Free trial | Yes | Yes |
| Plans | Starter ($49/mo); Growth ($99/mo); Scale ($299/mo); Business ($599/mo); Enterprise (Custom; allowances agreed with you) | Basic ($129/mo); Professional ($249/mo); Agency ($499/mo); Enterprise (Custom pricing; book a call) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Agencies |
| Key features | Monitors paid text ads on Google and Bing for your brand terms, across 213 countries on desktop and mobile; Saves each ad with its search term, location, device, advertiser and destination domain; Ranks advertisers by observed visibility, with flags for affiliate markers, brand mentions, coupon sites and lookalike domains; Finds your affiliate IDs in ad destination URLs and tracks cases by status | Google Ads optimization recommendations; Google Ads reports; Account refresh cycles from 24 hours to 6 hours; Live chat support, priority support or an account manager by plan |
| Checked on | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Ads Lighthouse
- 7-day trial on every plan
- No per-seat pricing and no overage charges
- MCP server and exports included on every plan
Trade-offs
- Checks stop when the monthly allowance runs out
- Shopping ads start on Growth and the REST API on Scale
- A saved ad shows one search, place and moment, not the keyword bought or the spend
Opteo
- Free trial on every self-serve plan
- Pricing is stated by accounts and spend
- A named Agency plan with 75 accounts
Trade-offs
- The pricing page describes Google Ads accounts and Google Ads reports, with no other ad platforms listed
- Basic is limited to 10 accounts and $25,000 of spend a month
- Over $250,000 a month needs a custom quote