Ads Lighthouse vs FirstPromoter

Both are in Affiliate marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

FirstPromoter's cheapest paid plan is $40.83/mo, against $49/mo for Ads Lighthouse.

	Ads Lighthouse	FirstPromoter
Starting price	from $49/mo	from $40.83/mo
Free plan	No	No
Free trial	Yes	Yes
Plans	Starter ($49/mo); Growth ($99/mo); Scale ($299/mo); Business ($599/mo); Enterprise (Custom; allowances agreed with you)	Starter ($49/mo, $40.83/mo annual, $490/yr); Business ($99/mo, $82.50/mo annual, $990/yr); Enterprise ($149/mo, $124.17/mo annual, $1,490/yr)
Fees and pricing notes	None stated	None stated
Best for	Agencies	Not stated
Key features	Monitors paid text ads on Google and Bing for your brand terms, across 213 countries on desktop and mobile; Saves each ad with its search term, location, device, advertiser and destination domain; Ranks advertisers by observed visibility, with flags for affiliate markers, brand mentions, coupon sites and lookalike domains; Finds your affiliate IDs in ad destination URLs and tracks cases by status	Referral link tracking on your own domain; Coupon code and direct URL tracking; Recurring and lifetime commissions; Multi-tier commissions across up to 3 levels
Checked on	2026-10-12	2026-10-03

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Trade-offs

Checks stop when the monthly allowance runs out
Shopping ads start on Growth and the REST API on Scale
A saved ad shows one search, place and moment, not the keyword bought or the spend

Trade-offs