Ads Lighthouse vs Bïrch (Revealbot)
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Bïrch (Revealbot)'s cheapest paid plan is $45/mo, against $49/mo for Ads Lighthouse.
| Ads Lighthouse | Bïrch (Revealbot) | |
|---|---|---|
| Starting price | from $49/mo | from $45/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Starter ($49/mo); Growth ($99/mo); Scale ($299/mo); Business ($599/mo); Enterprise (Custom; allowances agreed with you) | Essential ($49/mo, $45/mo annual, $540/yr); Pro ($99/mo, $91/mo annual, $1,090/yr); Enterprise (Custom pricing) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Not stated |
| Key features | Monitors paid text ads on Google and Bing for your brand terms, across 213 countries on desktop and mobile; Saves each ad with its search term, location, device, advertiser and destination domain; Ranks advertisers by observed visibility, with flags for affiliate markers, brand mentions, coupon sites and lookalike domains; Finds your affiliate IDs in ad destination URLs and tracks cases by status | Automated rules and strategies; Reports and an activity page; Explorer, Launcher and Stage; Custom and lookalike audience builder |
| Checked on | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Ads Lighthouse
- 7-day trial on every plan
- No per-seat pricing and no overage charges
- MCP server and exports included on every plan
Trade-offs
- Checks stop when the monthly allowance runs out
- Shopping ads start on Growth and the REST API on Scale
- A saved ad shows one search, place and moment, not the keyword bought or the spend
Bïrch (Revealbot)
- 14-day free trial with unlimited access to all features
- Annual billing is 12 months for the price of 11
- No overage lock-outs: extra spend is billed as a percentage of the tier
Trade-offs
- Price depends on monthly ad spend across all connected accounts
- Automated rules and strategies are listed under Pro, not Essential
- Live chat support starts at Pro