AdRoll vs Bïrch (Revealbot)
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: AdRoll Pay-as-you-go advertising; no prices published, Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales, Contact sales; one-year commitment; Bïrch (Revealbot) Custom pricing.
| AdRoll | Bïrch (Revealbot) | |
|---|---|---|
| Starting price | Not verified yet | from $45/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Self-service Ads (); Managed Services Ads (); Advanced Package () | Essential ($49/mo, $45/mo annual, $540/yr); Pro ($99/mo, $91/mo annual, $1090/yr); Enterprise () |
| Fees | Pay-as-you-go advertising; no prices published; Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales; Contact sales; one-year commitment | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Retargeting and brand awareness campaigns; Display, native, video, connected TV and in-app ads; Social ads add-on: Facebook, Instagram, TikTok and Pinterest; Audiences from website, app, ecommerce and contact list segments | Automated rules and strategies; Reports and an activity page; Explorer, Launcher and Stage; Custom and lookalike audience builder |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdRoll
- Self-service is pay-as-you-go advertising
- Managed services and creative services are available
- Shopify, WooCommerce, Wix and BigCommerce store integrations
Trade-offs
- No prices are published on the pricing page
- Social ads and cross-channel attribution are add-ons
- The Advanced Package needs a one-year commitment
Bïrch (Revealbot)
- 14-day free trial with unlimited access to all features
- Annual billing is 12 months for the price of 11
- No overage lock-outs: extra spend is billed as a percentage of the tier
Trade-offs
- Price depends on monthly ad spend across all connected accounts
- Automated rules and strategies are listed under Pro, not Essential
- Live chat support starts at Pro