AdRoll vs Adzooma
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Adzooma has a free plan; AdRoll does not.
- Fees: AdRoll Pay-as-you-go advertising; no prices published, Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales, Contact sales; one-year commitment; Adzooma states none.
| AdRoll | Adzooma | |
|---|---|---|
| Starting price | Not verified yet | Free plan · from $69/mo |
| Free plan | No | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Self-service Ads (); Managed Services Ads (); Advanced Package () | Free ($0); Silver ($69/mo); Gold ($179/mo) |
| Fees | Pay-as-you-go advertising; no prices published; Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales; Contact sales; one-year commitment | Not stated |
| Best for | Not stated | Not stated |
| Key features | Retargeting and brand awareness campaigns; Display, native, video, connected TV and in-app ads; Social ads add-on: Facebook, Instagram, TikTok and Pinterest; Audiences from website, app, ecommerce and contact list segments | PPC performance reports (monthly, weekly or daily by plan); Opportunity analysis with optimization suggestions; SEO and web metrics reports; Alerts by email and Slack, with custom alerts on paid plans |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdRoll
- Self-service is pay-as-you-go advertising
- Managed services and creative services are available
- Shopify, WooCommerce, Wix and BigCommerce store integrations
Trade-offs
- No prices are published on the pricing page
- Social ads and cross-channel attribution are add-ons
- The Advanced Package needs a one-year commitment
Adzooma
- Free plan with unlimited ad accounts connected
- Unlimited user seats on paid plans
- Annual billing saves 20%
Trade-offs
- Free gives only monthly reports, a limited number of opportunities and 3 alerts
- Custom alerts need Silver or Gold
- Report scheduling is listed as coming soon