AdMetricKit vs SponsorBoard
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| AdMetricKit | SponsorBoard | |
|---|---|---|
| Starting price | Free plan | Free plan · from $13.17/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free tools ($0) | Free boards ($0); Full access ($15.99/mo, $13.17/mo annual, $158/yr) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Creators, Agencies |
| Key features | Campaign Funnel Forecaster; ROAS and break-even ROAS calculators; CPC, CPM, CPA and CPL calculators; CTR, CAC and conversion rate calculators | Boards of companies that sponsor podcasts, across 14 trades; How long each advertiser has been buying and whether it still is; Each sponsorship traced to a specific episode and date; A link from each advertiser to the shows it ran on |
| Checked on | 2026-10-07 | 2026-10-08 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdMetricKit
- Free with no signup
- Instant results in the browser
- Guides explain the formulas
Trade-offs
- Calculators only, with no saved results
- The extent of the guides was not stated
- No paid tier or support listed
SponsorBoard
- Free boards to see how it works
- Evidence for each sponsorship is linked to an episode
- Yearly billing saves 17%
Trade-offs
- Free boards show only a few names in each trade
- No advertiser contacts, audience estimates, ad rates or spend figures
- Renews automatically, and payments are not refunded except where the law requires