AdMetricKit vs New Media Fellows Tools
Both are in Marketing calculators. Here is how their plans, prices and features compare, taken from each vendor's own site.
| AdMetricKit | New Media Fellows Tools | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free tools ($0) | Free tools ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Not stated |
| Key features | Campaign Funnel Forecaster; ROAS and break-even ROAS calculators; CPC, CPM, CPA and CPL calculators; CTR, CAC and conversion rate calculators | 61 tools live and 5 in preview; Multiple methods shown for each answer, with sources named; AI-era measurement: GEO content scorer and AI Overview CTR impact estimator; Channel cost tools: WhatsApp API, CTV budget, social ad cost, SMS segment counter |
| Checked on | 2026-10-07 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdMetricKit
- Free with no signup
- Instant results in the browser
- Guides explain the formulas
Trade-offs
- Calculators only, with no saved results
- The extent of the guides was not stated
- No paid tier or support listed
New Media Fellows Tools
- Free with no signup
- Shows its methods and sources on each tool
- Covers offline and AI-era measurement as well as paid media
Trade-offs
- Five tools are still in preview
- Tools are for planning and estimates, not account integration
- Run by a single publisher; no paid plans are listed