AdMetricKit vs MarketingUpgrade Calculators
Both are in Marketing calculators. Here is how their plans, prices and features compare, taken from each vendor's own site.
| AdMetricKit | MarketingUpgrade Calculators | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free tools ($0) | Free tools ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Not stated |
| Key features | Campaign Funnel Forecaster; ROAS and break-even ROAS calculators; CPC, CPM, CPA and CPL calculators; CTR, CAC and conversion rate calculators | 16 free calculators with no signup; Paid media metrics: CPC, CPM, CPA, CTR and conversion rate; Email marketing ROI calculator; Contribution margin and break-even volume |
| Checked on | 2026-10-07 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdMetricKit
- Free with no signup
- Instant results in the browser
- Guides explain the formulas
Trade-offs
- Calculators only, with no saved results
- The extent of the guides was not stated
- No paid tier or support listed
MarketingUpgrade Calculators
- Free with no signup and nothing gated
- Instant results
- Covers both ad metrics and ecommerce unit economics
Trade-offs
- Sixteen tools, fewer than the largest hubs
- No saved results or accounts listed
- Some tool descriptions on the page appear duplicated