AdMetricKit vs Highnova Free Tools
Both are in Marketing calculators. Here is how their plans, prices and features compare, taken from each vendor's own site.
| AdMetricKit | Highnova Free Tools | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free tools ($0) | Free tools ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Not stated |
| Key features | Campaign Funnel Forecaster; ROAS and break-even ROAS calculators; CPC, CPM, CPA and CPL calculators; CTR, CAC and conversion rate calculators | ROAS calculator with ACOS and break-even ROAS; CAC and LTV calculator with LTV:CAC ratio; Ad budget calculator that works back from a revenue goal; Marketing budget calculator with a channel-by-channel split |
| Checked on | 2026-10-07 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdMetricKit
- Free with no signup
- Instant results in the browser
- Guides explain the formulas
Trade-offs
- Calculators only, with no saved results
- The extent of the guides was not stated
- No paid tier or support listed
Highnova Free Tools
- Free with no sign-up
- The budget calculators recommend a channel split
- Built by a marketing agency
Trade-offs
- Only four calculators
- Written for businesses in the UAE
- The page promotes the agency's paid services