AdMetricKit vs Ads Lighthouse
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- AdMetricKit has a free plan; Ads Lighthouse does not.
| AdMetricKit | Ads Lighthouse | |
|---|---|---|
| Starting price | Free plan | from $49/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free tools ($0) | Starter ($49/mo); Growth ($99/mo); Scale ($299/mo); Business ($599/mo); Enterprise (Custom; allowances agreed with you) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Agencies |
| Key features | Campaign Funnel Forecaster; ROAS and break-even ROAS calculators; CPC, CPM, CPA and CPL calculators; CTR, CAC and conversion rate calculators | Monitors paid text ads on Google and Bing for your brand terms, across 213 countries on desktop and mobile; Saves each ad with its search term, location, device, advertiser and destination domain; Ranks advertisers by observed visibility, with flags for affiliate markers, brand mentions, coupon sites and lookalike domains; Finds your affiliate IDs in ad destination URLs and tracks cases by status |
| Checked on | 2026-10-07 | 2026-10-12 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdMetricKit
- Free with no signup
- Instant results in the browser
- Guides explain the formulas
Trade-offs
- Calculators only, with no saved results
- The extent of the guides was not stated
- No paid tier or support listed
Ads Lighthouse
- 7-day trial on every plan
- No per-seat pricing and no overage charges
- MCP server and exports included on every plan
Trade-offs
- Checks stop when the monthly allowance runs out
- Shopping ads start on Growth and the REST API on Scale
- A saved ad shows one search, place and moment, not the keyword bought or the spend