AdEspresso vs SponsorBoard
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SponsorBoard's cheapest paid plan is $13.17/mo, against $49/mo for AdEspresso.
| AdEspresso | SponsorBoard | |
|---|---|---|
| Starting price | from $49/mo | Free plan · from $13.17/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($49/mo); Plus ($99/mo); Enterprise ($259/mo) | Free boards ($0); Full access ($15.99/mo, $13.17/mo annual, $158/yr) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Creators, Agencies |
| Key features | Facebook and Instagram campaign creation; Inspector breakdown and split testing analysis; Automatic optimization and customized performance triggers; Tag-based and schedulable reporting | Boards of companies that sponsor podcasts, across 14 trades; How long each advertiser has been buying and whether it still is; Each sponsorship traced to a specific episode and date; A link from each advertiser to the shows it ran on |
| Checked on | 2026-10-03 | 2026-10-08 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdEspresso
- Free 14-day trial on every plan
- Unlimited ad accounts on every plan
- Starts at $49 a month
- Ad spend is billed by Facebook, not AdEspresso
Trade-offs
- Starter is limited to $1,000 a month of ad spend
- Covers Facebook and Instagram only
- API access needs Enterprise (from $259 a month)
SponsorBoard
- Free boards to see how it works
- Evidence for each sponsorship is linked to an episode
- Yearly billing saves 17%
Trade-offs
- Free boards show only a few names in each trade
- No advertiser contacts, audience estimates, ad rates or spend figures
- Renews automatically, and payments are not refunded except where the law requires