ActiveCampaign vs Vero
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- ActiveCampaign's cheapest paid plan is $15/mo, against $54/mo for Vero.
- Fees: ActiveCampaign states none; Vero Custom pricing based on usage.
| ActiveCampaign | Vero | |
|---|---|---|
| Starting price | from $15/mo | from $54/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($15/mo annual); Plus ($49/mo annual); Pro ($79/mo annual); Enterprise ($145/mo annual) | Starter ($54/mo); Professional () |
| Fees | Not stated | Custom pricing based on usage |
| Best for | Not stated | Not stated |
| Key features | Multi-step marketing automation; Email marketing and cross-channel marketing; Active Intelligence AI (limits apply on Starter and Plus); Landing pages (Plus and up) | Automated workflows and journeys; A/B testing; Drag-and-drop template builder; Segmentation on properties and activity |
| Checked on | 2026-10-03 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ActiveCampaign
- Free trial and a 30-day money-back guarantee
- Marketing automation on every plan
- Unlimited automation actions from Plus
- Free training, migration, and chat and ticket support
Trade-offs
- Starter limits you to 5 actions per automation, 1 user and limited segmentation
- Prices rise with the number of email contacts
- Predictive sending and SSO need higher plans
Vero
- Starter lists clear limits for profiles, emails and events
- 10% off with annual billing
- Professional adds a dedicated customer success manager
Trade-offs
- No free plan or trial was mentioned
- Professional pricing is custom
- Starter covers 5,000 profiles and 10,000 emails a month