ActiveCampaign vs Valora
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
| ActiveCampaign | Valora | |
|---|---|---|
| Starting price | from $15/mo | No public price |
| Free plan | Not stated by the vendor | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($15/mo annual); Plus ($49/mo annual); Pro ($79/mo annual); Enterprise ($145/mo annual) | Pay per lead ($100 per qualified lead (a prospect who has agreed to a call); no guaranteed volume) |
| Fees and pricing notes | None stated | $100 per qualified lead (a prospect who has agreed to a call); no guaranteed volume |
| Best for | Not stated | Not stated |
| Key features | Multi-step marketing automation; Email marketing and cross-channel marketing; Active Intelligence AI (limits apply on Starter and Plus); Landing pages (Plus and up) | Works to make your firm easier to find when people ask AI tools and search for financial advice (AEO and GEO); Reaches out directly to people who fit the clients you serve; Puts your firm's expertise on YouTube; Builds a projection of search demand, visitors and leads before work begins, labelled an estimate on stated assumptions |
| Checked on | 2026-10-03 | 2026-10-14 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ActiveCampaign
- Free trial and a 30-day money-back guarantee
- Marketing automation on every plan
- Unlimited automation actions from Plus
- Free training, migration, and chat and ticket support
Trade-offs
- Starter limits you to 5 actions per automation, 1 user and limited segmentation
- Prices rise with the number of email contacts
- Predictive sending and SSO need higher plans
Valora
- Pay per lead, not a retainer: a set price for each qualified prospect who agrees to a call
- No-show prospects are replaced at no extra charge
- Built only for advisory firms, and your firm reviews everything sent in its name
Trade-offs
- It is a done-for-you marketing service, not self-serve software
- No guaranteed number of leads, clients, rankings, AI citations or video views, and visibility builds over time
- Works only with financial advisory firms; Valora says it is not a registered investment adviser and is not arranging advisor matches or introductions at this time