ActiveCampaign vs Kartra
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- ActiveCampaign's cheapest paid plan is $15/mo, against $52/mo for Kartra.
| ActiveCampaign | Kartra | |
|---|---|---|
| Starting price | from $15/mo | from $52/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Starter ($15/mo annual); Plus ($49/mo annual); Pro ($79/mo annual); Enterprise ($145/mo annual) | Essentials ($59/mo, $52/mo annual); Starter ($119/mo, $99/mo annual); Growth ($229/mo, $189/mo annual); Professional ($549/mo, $429/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Multi-step marketing automation; Email marketing and cross-channel marketing; Active Intelligence AI (limits apply on Starter and Plus); Landing pages (Plus and up) | Drag-and-drop page builder and unlimited forms; Funnel mapper and 100 pre-built campaigns; Email and SMS (unlimited on Starter and up); Memberships, courses and video hosting |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ActiveCampaign
- Free trial and a 30-day money-back guarantee
- Marketing automation on every plan
- Unlimited automation actions from Plus
- Free training, migration, and chat and ticket support
Trade-offs
- Starter limits you to 5 actions per automation, 1 user and limited segmentation
- Prices rise with the number of email contacts
- Predictive sending and SSO need higher plans
Kartra
- 14-day free trial
- Page builder, email and courses in one tool
- Annual billing saves about 12% to 22%
Trade-offs
- No free plan
- Essentials is limited to 500 contacts and 5 pages
- Professional is $429 a month billed annually