ActiveCampaign vs GetResponse
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- ActiveCampaign's cheapest paid plan is $15/mo, against $15.58/mo for GetResponse.
- Fees: ActiveCampaign states none; GetResponse Custom pricing.
| ActiveCampaign | GetResponse | |
|---|---|---|
| Starting price | from $15/mo | from $15.58/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Starter ($15/mo annual); Plus ($49/mo annual); Pro ($79/mo annual); Enterprise ($145/mo annual) | Starter ($19/mo, $15.58/mo annual); Marketer ($59/mo, $48.38/mo annual); Creator ($69/mo, $56.58/mo annual); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Multi-step marketing automation; Email marketing and cross-channel marketing; Active Intelligence AI (limits apply on Starter and Plus); Landing pages (Plus and up) | Unlimited monthly email sends; AI-powered content generators; Landing page builder, signup forms and popups; Unlimited automation workflows (Marketer and up) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ActiveCampaign
- Free trial and a 30-day money-back guarantee
- Marketing automation on every plan
- Unlimited automation actions from Plus
- Free training, migration, and chat and ticket support
Trade-offs
- Starter limits you to 5 actions per automation, 1 user and limited segmentation
- Prices rise with the number of email contacts
- Predictive sending and SSO need higher plans
GetResponse
- 14-day free trial of premium features
- Unlimited sends on every plan
- Yearly billing is about 18% cheaper
- 50% discount for charities and NGOs
Trade-offs
- Starter allows only 1 custom automation workflow
- Prices rise with list size
- Webinars and the course creator start at Creator ($69 a month)