ActiveCampaign vs Drip
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- ActiveCampaign's cheapest paid plan is $15/mo, against $39/mo for Drip.
| ActiveCampaign | Drip | |
|---|---|---|
| Starting price | from $15/mo | from $39/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Starter ($15/mo annual); Plus ($49/mo annual); Pro ($79/mo annual); Enterprise ($145/mo annual) | Up to 2,500 people ($39/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Multi-step marketing automation; Email marketing and cross-channel marketing; Active Intelligence AI (limits apply on Starter and Plus); Landing pages (Plus and up) | Unlimited email sends; Dynamic segments that follow customer behavior; Onsite campaigns; Up to 50 workflows |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ActiveCampaign
- Free trial and a 30-day money-back guarantee
- Marketing automation on every plan
- Unlimited automation actions from Plus
- Free training, migration, and chat and ticket support
Trade-offs
- Starter limits you to 5 actions per automation, 1 user and limited segmentation
- Prices rise with the number of email contacts
- Predictive sending and SSO need higher plans
Drip
- 14-day free trial with no card
- All features included at every list size
- Open API access and unlimited sub-accounts
- Starts at $39 a month
Trade-offs
- Priced by list size, so cost rises as the list grows
- Unlimited emails are not available during the trial
- Only email support is listed