Northbeam vs SegMetrics
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SegMetrics's cheapest paid plan is $57/mo, against $3500/mo for Northbeam.
- Fees: Northbeam Custom; contact for a quote, $1,500 (period not stated on the page); contact for a quote, Per month; contact for a quote; SegMetrics Book a demo.
| Northbeam | SegMetrics | |
|---|---|---|
| Starting price | from $3500/mo | from $57/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Growth (); Starter (); Professional ($3500/mo) | Launch ($57/mo); Grow ($197/mo); Scale ($397/mo); Enterprise () |
| Fees | Custom; contact for a quote; $1,500 (period not stated on the page); contact for a quote; Per month; contact for a quote | Book a demo |
| Best for | Ecommerce | Agencies |
| Key features | First-party multi-touch attribution across ad channels; Customizable omnichannel dashboards; Northbeam Apex custom attribution; View-through conversion attribution (C+DV) | Full funnel analytics: attribution, engagement and lifetime value; 100+ integrations; Unlimited users; Customer journey tracking and advanced segmentation (Grow and up) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Northbeam
- Independent, first-party attribution across all ad channels
- Ad credits from partner ad platforms are listed on each plan
- Integration with any ecommerce platform on Professional
Trade-offs
- Pricing is a quote based on your annual marketing spend
- Professional is $3,500 a month
- Incrementality is an optional extra
SegMetrics
- 14-day free trial on every plan
- Unlimited users on every plan
- Annual billing gives 2 months free
- Starts at $57 a month
Trade-offs
- Priced by active contacts, so cost rises with your list
- Customer journey tracking and the ad conversion feeder start at Grow ($197)
- Server-side tracking and APIs need Scale ($397)