Matomo vs PostHog
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Matomo Custom pricing; PostHog Same free tier each month, then pay for usage.
| Matomo | PostHog | |
|---|---|---|
| Starting price | from $26/mo | Free plan |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Cloud Business ($26/mo); Cloud Enterprise () | Free ($0); Pay-as-you-go () |
| Fees | Custom pricing | Same free tier each month, then pay for usage |
| Best for | Not stated | Not stated |
| Key features | Google Analytics data importer; GDPR Manager; API access; Funnels and users flow | Product and web analytics, 1M events a month free; Session replay, 5,000 recordings a month free; Feature flags (1M requests free) and experiments; Surveys and error tracking |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Matomo
- Free trial with no credit card
- Cloud includes hosting, updates and backups
- Report data retention is forever
- Get 2 months free with annual billing
Trade-offs
- Cloud price rises with monthly hits
- Extra hits cost $2.60 per 5,000
- On-Premise pricing was not shown in the page text
PostHog
- Free tier with no credit card that renews monthly, not a trial
- Usage stops at the free limits, so no surprise bills
- Unlimited team members
Trade-offs
- The free plan has 1 project and 1-year data retention
- Pay-as-you-go has no flat price, so cost depends on usage across products
- Platform packages (SSO, audit logs, custom roles) are sold separately