ListCraft HQ vs MarketingUpgrade Calculators
Both are in Marketing calculators. Here is how their plans, prices and features compare, taken from each vendor's own site.
| ListCraft HQ | MarketingUpgrade Calculators | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free tools ($0) | Free tools ($0) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | 31 free tools with no signup; ROAS, blended ROAS and target (break-even) ROAS; Amazon ACOS and ACOS to ROAS; Marketing ROI and email marketing ROI | 16 free calculators with no signup; Paid media metrics: CPC, CPM, CPA, CTR and conversion rate; Email marketing ROI calculator; Contribution margin and break-even volume |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ListCraft HQ
- Free forever with no signup
- Mobile-friendly with instant results
- Includes Amazon-specific calculators
Trade-offs
- No paid plan or account features are listed
- Focused on advertising metrics and ecommerce profit
- Tools are standalone calculators
MarketingUpgrade Calculators
- Free with no signup and nothing gated
- Instant results
- Covers both ad metrics and ecommerce unit economics
Trade-offs
- Sixteen tools, fewer than the largest hubs
- No saved results or accounts listed
- Some tool descriptions on the page appear duplicated