linkutm vs UTManager
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- linkutm's cheapest paid plan is $7/mo, against $8.25/mo for UTManager.
- linkutm has a free plan; UTManager does not.
- Fees: linkutm Custom pricing; contact sales; UTManager $500 one-time.
| linkutm | UTManager | |
|---|---|---|
| Starting price | Free plan · from $7/mo | from $8.25/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Personal ($9/mo, $7/mo annual, $84/yr); Growth ($29/mo, $23/mo annual, $276/yr); Agency ($79/mo, $63/mo annual, $756/yr); Enterprise () | Subscription ($8.25/mo annual, $99/yr); Lifetime () |
| Fees | Custom pricing; contact sales | $500 one-time |
| Best for | Creators, Agencies | Agencies |
| Key features | UTM builder and Chrome extension; UTM rules and custom UTM parameters; Short links with custom domains; QR codes | UTM link builder with templates; Bulk link builder; Team governance and approved values for source, medium, content and term; Requires every link to belong to a campaign |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
linkutm
- Free plan with API access
- No credit card required
- Yearly billing saves 20%
- Imports links from Bit.ly, Rebrandly and Short.io
Trade-offs
- The free plan allows 25 links a month and 1,000 clicks, with no custom domain
- Zapier integration is listed as coming soon
- Link scheduling starts at the Agency plan
UTManager
- One flat price with unlimited links, teams, members and QR codes
- A one-time lifetime option
- Governance rules keep naming consistent
Trade-offs
- No free plan or free trial is listed
- The lifetime option covers current core features; future premium modules may cost extra
- No click tracking or short links are listed