Linkly vs UTManager
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTManager's cheapest paid plan is $8.25/mo, against $15/mo for Linkly.
- Linkly has a free plan; UTManager does not.
- Fees: Linkly Annual only; UTManager $500 one-time.
| Linkly | UTManager | |
|---|---|---|
| Starting price | Free plan · from $15/mo | from $8.25/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($15/mo annual); Pro ($32/mo annual); Business ($107/mo annual); Unlimited ($833/mo annual) | Subscription ($8.25/mo annual, $99/yr); Lifetime () |
| Fees | Annual only | $500 one-time |
| Best for | Not stated | Agencies |
| Key features | Short links and custom back-halves; UTM builder and customizable link preview; Custom QR codes; Device, browser and OS analytics | UTM link builder with templates; Bulk link builder; Team governance and approved values for source, medium, content and term; Requires every link to belong to a campaign |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Linkly
- Free plan with full API access
- Yearly billing saves about 20%
- Add-on packs extend a single limit without a tier upgrade
Trade-offs
- Free is 100 links and 500 clicks a month with 1 custom domain
- Starter is sold annually only and has no custom domain
- Unlimited is $833 a month billed annually
UTManager
- One flat price with unlimited links, teams, members and QR codes
- A one-time lifetime option
- Governance rules keep naming consistent
Trade-offs
- No free plan or free trial is listed
- The lifetime option covers current core features; future premium modules may cost extra
- No click tracking or short links are listed