Kit vs Sender
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Sender's cheapest paid plan is $9/mo, against $33/mo for Kit.
- Fees: Kit states none; Sender Custom pricing.
| Kit | Sender | |
|---|---|---|
| Starting price | Free plan · from $33/mo | Free plan · from $9/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Creator ($33/mo annual, $390/yr); Pro ($66/mo annual, $790/yr) | Free Forever ($0); Standard ($9/mo annual, $108/yr); Professional ($15/mo annual, $180/yr); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Creators | Not stated |
| Key features | Unlimited landing pages, forms and email broadcasts; Audience tagging and segmentation; Sell digital products and subscriptions; Visual automations and email sequences (Creator and up) | Email newsletters and automation; Landing pages, signup forms and popups; Transactional emails; SMS messaging |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Kit
- Free for up to 10,000 subscribers
- 14-day free trial with no card
- Free migrations
- Unlimited users on Pro
Trade-offs
- Visual automations need Creator ($33 a month billed yearly)
- Prices are for 1,000 subscribers and rise with list size
- Kit branding stays until Creator
Sender
- Free forever plan: up to 2,500 subscribers and 15,000 emails a month
- No contracts, obligations or setup fees, according to the page
- 30% off the first year for first-time users
Trade-offs
- The free plan carries Sender branding and 1 seat
- Standard allows 6,000 emails a month for up to 500 subscribers
- SMS costs extra on Standard (about $0.015 in the US)
- The 30% first-year discount is for first-time users only