Keap vs Sendlane
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Sendlane's cheapest paid plan is $100/mo, against $299/mo for Keap.
- Fees: Keap states none; Sendlane Unlimited profiles; $2.00 CPM overage, Annual contracts only.
| Keap | Sendlane | |
|---|---|---|
| Starting price | from $299/mo | from $100/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Keap platform ($299/mo) | 50,000 emails a month ($100/mo); Enterprise support tiers () |
| Fees | Not stated | Unlimited profiles; $2.00 CPM overage; Annual contracts only |
| Best for | Small business | Not stated |
| Key features | CRM with contact management, tags and lead scoring; Landing pages and multi-page sales funnels; Forms that trigger automation; Email broadcasts, 1:1 email and newsletters | Email and SMS automation; Unlimited contacts and profiles; Sending from a Tier 1 ESP; Proactive deliverability monitoring |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Keap
- One all-inclusive price, not feature-based plans
- Strategy, data import and migration help are part of the offer
- CRM, email, text and funnels in one tool
Trade-offs
- Starts at $299 a month, billed monthly
- Implementation services are required; Keap lists separate packages for them, with costs not captured here
- Price varies with users and contacts; promotions need a conversation
Sendlane
- Pay for sends, not profiles
- 24/7/365 chat support on every plan
- SMS from $0.009 per credit, carrier fees included
Trade-offs
- Entry price is $100 a month for 50,000 emails
- CPM overage is $2.00 per thousand emails
- Dedicated support services are for annual contracts only
- The page says Sendlane has been acquired by Privy