Keap vs Moosend
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Moosend's cheapest paid plan is $7/mo, against $299/mo for Keap.
- Fees: Keap states none; Moosend For 500 contacts; price rises with contacts, Build a plan from add-ons, Custom pricing.
| Keap | Moosend | |
|---|---|---|
| Starting price | from $299/mo | from $7/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Keap platform ($299/mo) | Pro ($9/mo, $7/mo annual); Moosend+ (); Enterprise () |
| Fees | Not stated | For 500 contacts; price rises with contacts; Build a plan from add-ons; Custom pricing |
| Best for | Small business | Not stated |
| Key features | CRM with contact management, tags and lead scoring; Landing pages and multi-page sales funnels; Forms that trigger automation; Email broadcasts, 1:1 email and newsletters | Unlimited email campaigns and sends; Marketing automation workflows; Landing pages and subscription forms; SMTP server and transactional emails |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Keap
- One all-inclusive price, not feature-based plans
- Strategy, data import and migration help are part of the offer
- CRM, email, text and funnels in one tool
Trade-offs
- Starts at $299 a month, billed monthly
- Implementation services are required; Keap lists separate packages for them, with costs not captured here
- Price varies with users and contacts; promotions need a conversation
Moosend
- 30-day free trial with no credit card
- Unlimited email sends on paid plans
- Annual billing saves 20%
Trade-offs
- Price depends on contact count, so the figures here are for 500 contacts
- The free trial publishes only 1 workflow, 1 form and 1 landing page
- Transactional emails are an add-on on Moosend+