Hotjar vs PostHog
Both are in Heatmaps and recording. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Hotjar Let's talk; PostHog Same free tier each month, then pay for usage.
| Hotjar | PostHog | |
|---|---|---|
| Starting price | Free plan · from $39/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Growth ($49/mo, $39/mo annual); Pro (); Enterprise () | Free ($0); Pay-as-you-go () |
| Fees | Let's talk | Same free tier each month, then pay for usage |
| Best for | Small business | Not stated |
| Key features | Heatmaps; Session replays; Surveys and feedback widgets; Integrations with analytics and A/B testing tools | Product and web analytics, 1M events a month free; Session replay, 5,000 recordings a month free; Feature flags (1M requests free) and experiments; Surveys and error tracking |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Hotjar
- A free plan
- Heatmaps, replays and surveys included on every plan
- Yearly billing is $39 a month against $49 monthly
Trade-offs
- Pricing now sits on Contentsquare's site, so plans and names can differ from older Hotjar guides
- Free keeps analytics data for only 1 month
- Pro and Enterprise are by quote
PostHog
- Free tier with no credit card that renews monthly, not a trial
- Usage stops at the free limits, so no surprise bills
- Unlimited team members
Trade-offs
- The free plan has 1 project and 1-year data retention
- Pay-as-you-go has no flat price, so cost depends on usage across products
- Platform packages (SSO, audit logs, custom roles) are sold separately