Fathom Analytics vs Mixpanel
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Fathom Analytics states none; Mixpanel Starts at $0, then prices by event volume; example $120 a month billed yearly, Custom quote.
| Fathom Analytics | Mixpanel | |
|---|---|---|
| Starting price | from $15/mo | Free plan |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Up to 100,000 pageviews ($15/mo); Up to 200,000 pageviews ($25/mo); Up to 500,000 pageviews ($45/mo) | Free ($0); Growth ($0); Enterprise () |
| Fees | Not stated | Starts at $0, then prices by event volume; example $120 a month billed yearly; Custom quote |
| Best for | Not stated | Not stated |
| Key features | 50 sites included on every plan; No cookie banners required; Event and revenue tracking; UTM campaign tracking | Funnels and retention analysis; Up to 1M events a month free; 10K session replays a month free; Experiments and feature flags |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Fathom Analytics
- Every plan includes the same features
- 50 sites included
- Yearly billing gives 2 months free
- Email support from real people
Trade-offs
- 7-day trial needs a credit card
- No free plan
- Extra sites cost $10 a month per pack of 50
Mixpanel
- Free forever plan with unlimited seats, no credit card
- A free first year on the Startup Plan for eligible early-stage companies
- Annual billing saves $480 a year in the page's example
Trade-offs
- Free is limited to 1M events a month and 10 active feature flags
- Growth pricing depends on event volume
- Enterprise is quoted