EmailOctopus vs Kit
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- EmailOctopus's cheapest paid plan is $9/mo, against $33/mo for Kit.
- Kit offers a free trial; EmailOctopus does not say it does.
- Fees: EmailOctopus Billed yearly; price rises with subscribers; Kit states none.
| EmailOctopus | Kit | |
|---|---|---|
| Starting price | Free plan · from $9/mo | Free plan · from $33/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Plans | Starter ($0); Pro ($9/mo annual) | Free ($0); Creator ($33/mo annual, $390/yr); Pro ($66/mo annual, $790/yr) |
| Fees | Billed yearly; price rises with subscribers | Not stated |
| Best for | Not stated | Creators |
| Key features | Drag-and-drop editor or your own HTML; 100+ mobile-friendly templates; Merge-tag personalisation; Automations | Unlimited landing pages, forms and email broadcasts; Audience tagging and segmentation; Sell digital products and subscriptions; Visual automations and email sequences (Creator and up) |
| Checked on | 2026-10-03 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
EmailOctopus
- Free plan with up to 2,500 subscribers and 10,000 emails a month
- 20% lifetime nonprofit discount
- Plans upgrade automatically as your list grows
- Pro includes unlimited users, landing pages and forms
Trade-offs
- The free plan shows EmailOctopus branding and allows 1 landing page, 1 form and 1 user
- There is no free trial; the free plan is the way to try it
- Pro starts at 10,000 emails a month at the entry tier
Kit
- Free for up to 10,000 subscribers
- 14-day free trial with no card
- Free migrations
- Unlimited users on Pro
Trade-offs
- Visual automations need Creator ($33 a month billed yearly)
- Prices are for 1,000 subscribers and rise with list size
- Kit branding stays until Creator